Ali leads all of ReLondon’s communications and behaviour change work, both corporate and citizen-facing.
She guides all their citizen insights and research, and oversees all citizen-facing campaign and communications activity – including London Recycles, Love Not Landfill, Food Wave and a new pan-London food campaign that is currently in development.
She and her team provide behavioural expertise to the wider organisation as they develop interventions designed to help Londoners waste less and reuse, repair, share and recycle more.
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