Mark Roberts

As a Lead Analyst at WRAP, Mark’s focus is on generating actionable behavioural insights to inform the design, delivery, and evaluation of levers for change.

Mark applies his behavioural science expertise holistically across the system to understand how WRAP and its partners can bring about systemic change that facilitates more sustainable behaviours and greater circularity.

Mark leads on WRAPs Sustainable Lifestyles segmentation, a tool that provides its users with the behavioural insights that are needed to design behaviour change strategies and tools. Mark’s role at WRAP has also seen him apply his behavioural science expertise to the delivery of projects, interventions and campaigns that aimed to changing how citizens buy, use, and dispose of products and packaging. Mark has over 10 years’ experience in developing, delivering, and evaluating citizen behaviour change programmes in sustainability sector.

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