Santiago is an entrepreneur who first entered wine professionally in 2010.
It was while building his first wine business that he came to realise that round glass bottles, used by most to move wines across countries or continents, were 19th century product technology and no longer fit for purpose in the challenging 21st century. Recognising that this global problem for commercial wines was more than 25 billion units annually, he started working on inventing an innovative wine bottle packaging solution that might represent the industry’s biggest opportunity. Having introduced his eco-flat bottles to the world in 2018, Santiago is focused on leading the growth of his business, Packamama, multinationally.
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